2004 MMRA PRO DIVISION DEMOGRAPHICS

All 2004 MMRA membership applications included the following demographic questions.  Our goal is to show potential sponsors why MMRA racing is a great place to promote their products and services.  The detailed questions also show certain types of companies what percentage of our members would be good prospects – for example, 64% of our membership plans to buy power tools this year.  This should make us attractive to companies that sell power tools and accessories.  Here are the complete results:

1.  Are you male or female?                  Male  95%                   Female  5%

2.  Are you married?                             Yes  72%                     No  28%

3.  How many adults and children live in your home?

            Adults              1          13%                               Children          0          49%
                                    2          70%                                                     1          23%
                                    3+        10%                                                     2          22%
                                    No Ans. 7%                                                    3/more    6%

4.  Annual income         0           -     25,000      3%
                                    25,000  -     50,000      12%
                                    50,000  -     75,000      11%
                                    75,000  -   100,000      18%
                                    100,000 or more           30%
                                     No answer                   26%

5.  Do you own or rent your home?                   Own  86%                   Rent  3%         No Ans.  11%

6.  Do you own a business?                              Yes  59%                     No  37%         No Ans.  4%
               - if yes, how many employees work in your business

                                                1 emp               11%
                                                2 - 5 emp          24%
                                                6 - 10 emp          6%
                                                10/more            12%
                                                No Ans.            47%

7.  Your education level            HS   18%      Some College    31%        Degree   42%   No Ans.  9%

8.  How many street cars and trucks do you own?  (per 100 members)

                        Cars     0           3                   Trucks              0           11
                                    1           34                                          1           42
                                    2           22                                          2           23
                                    3+         21                                          3+         14

9.  How many cellular phones do you use in your family?

                        0                      3%
                        1                      11%
                        2                      48%
                        3 or more         28%
                        No Ans.             9%

10.  Do you have cable/satellite/local only TV?    Cable  45%     Sat  43%    Local  2%      No Ans. 9%

11.  Do you plan to purchase/lease/neither a new car or truck this year?

                        Purchase  23%             Lease  2%        Neither  64%      No Ans.  11%

12.  Do you use a computer on a (daily/weekly/don’t use) basis?

                        Daily  77%       Weekly  7%        Don’t Use  5%         No Ans.  11%

13.  Approximately how many nights per year do you spend in a hotel?

                        0                        9%
                        1   -    5             8%
                        6   -    10          28%
                        11+                  42%
                        No answer        13%

14.  How often (daily/weekly/monthly/never) does someone from your family eat at a fast food restaurant?

                        Daily                29%
                        Weekly            49%
                        Monthly             7%
                        Never                2%
                        No Ans.           13%

15.  Do you plan to purchase any of the following in 2004? 

                        Power Tools                             64%
                        Generator                                 19%
                        Racing Trailer                           20%
                        RV/Trailer                                10%
                        Hunting/Camping equip.            20%
                        Racing Suit/Equip.                     65%

16.  Do you actively try to support companies that sponsor racing?

                        Yes      93%         No  2%           No Ans.  5%